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LESSON 107 · 1 MIN READ

Four simple ways to keep score

Drop these into a spreadsheet: keyword tracker, content pipeline, backlink log, and results. Set a baseline, then check in at day 30, 60 and 100.

Drop these into a spreadsheet, or keep them on paper. Set your baseline on day 1, then check in at day 30, 60 and 100.

Keyword tracker

A focused set of relevant queries, their landing pages, market, device, and observed position. Record declines as well as improvements.

Content pipeline

What you're publishing and what it targets, so nothing slips.

Backlink log

Relevant outreach and earned links, with dates and destination pages. Evaluate editorial value and referral outcomes rather than a fixed link quota.

Results

Comparable measurements at day 1, 30, 60, and 100. Keep definitions and date ranges consistent; changes can have several causes.

Keeping score is the boring little habit that turns "I think it's working" into "look at the chart".

Build on this topic with a definition, guide, or practical next step.

  • Read your numbers without the overwhelm

    Two free tools tell you almost everything: Google Search Console and GA4. The handful of numbers actually worth watching.

  • How to set up Google Search Console

    Google Search Console shows how your site performs in Google, for free. Follow these five steps to set it up and start tracking.

  • How to set up GA4

    Google Analytics 4 shows who visits your site and what they do. Follow these five steps to set it up and track what matters.

One step closer.

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