On-page SEO is tuning a single page so search engines understand it and rank it higher.
This works on any page: a blog post, a product page or a landing page. Run through it whenever you publish something new or refresh an old page.
1. Nail the title and meta
Put your keyword in a clear title tag and meta description. These are what people read in the results, so write them to earn the click.
2. Use one clear H1
Give the page a single H1 that states the topic. Break the rest into H2s so both readers and Google can scan the structure.
3. Match the intent
Check the content delivers what the keyword's searchers expect. If they want a comparison, do not give them a sales pitch.
4. Add internal links
Link to and from related pages using descriptive anchor text. This spreads authority and helps Google understand the page.
5. Cover the technical basics
Make sure the page loads fast and works on mobile. Add descriptive image alt text and keep the URL short and clean.
Careful: Do not stuff the keyword everywhere. Natural, helpful copy beats repetition.
Common mistakes
- Duplicate titles. Several pages sharing one title tag confuses Google.
- Multiple H1s. More than one H1 muddies what the page is about.
- Generic anchors. "Click here" tells search engines nothing about the target.