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LESSON 105 · 1 MIN READ

Phase 3: double down, then prove it

Days 60 to 100: update near-winners, build a topic cluster, win the answers, then run the day-100 audit against day 1.

The home stretch, days 60 to 100. Review whatever evidence you have so far, including missing indexing or traffic. Use it to decide which changes deserve more work.

Update near-winners

Review pages with relevant impressions and room to improve. Add missing information or useful links when justified; a position change does not imply a predictable traffic increase.

Build a cluster

Five to seven posts around one topic, all linked to a hub. Topical authority, in action.

Win the answers

Tidy your answers so Google and the AIs lift them straight into the snippet.

On day 100, repeat the audit and compare the same measures with the baseline. Record gains, declines, and inconclusive results. Consider seasonality and other changes before attributing an outcome to your work.

Build on this topic with a definition, guide, or practical next step.

  • What is E-E-A-T?

    E-E-A-T is Experience, Expertise, Authoritativeness and Trust, the lens Google uses to judge content. Here is what each part means and how to show it.

  • Why Google and AI trust some sites

    Understand Google's E-E-A-T quality framework and practical ways to demonstrate experience, expertise and trust without treating it as a ranking score.

  • Why your brand is an SEO weapon

    Build consistent brand information and useful public expertise. Measure referral traffic and search visibility without assuming mentions cause rankings.

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