A content audit is a review of everything you have published, to find what to keep, improve, merge or cut.
Do one once or twice a year. It turns a sprawling, uneven blog into a focused set of pages that actually rank.
1. List every page
Export all your URLs into a sheet. You cannot judge content you cannot see in one place.
2. Pull the data
Add traffic, rankings and conversions per page from Search Console and analytics. Numbers, not gut feel, drive the decisions.
3. Score each page
Mark each one keep, improve, merge or remove. Be honest about pages that get no traffic and serve no purpose.
4. Fix the "improve" pile
Refresh outdated info, sharpen the intent match and add internal links. Updating a near-miss is faster than writing new.
5. Merge or redirect the rest
Combine overlapping pages and redirect or remove dead weight. Fewer, stronger pages beat many weak ones.
Quick tip: Start with pages ranking on page two. A small push often moves them onto page one fast.
Where people slip up
- Deleting without redirecting. You lose any links and traffic the old URL had.
- Keeping everything. Thin pages drag down how Google sees the whole site.
- Auditing once. Content decays, so revisit on a schedule.