Local SEO is how you show up when people search for businesses "near me", in the map pack and local results.
For any business with a location or service area, local SEO often drives more revenue than chasing broad national terms.
The core ingredients
- Business Profile. A complete, verified Google Business Profile.
- Consistent NAP. Same name, address and phone across the web.
- Reviews. Steady, genuine ones that you respond to.
How to rank locally
- Optimise your profile with the right categories and photos.
- Get listed in relevant local directories.
- Build location pages for each area or service you cover.
One thing: Reviews and a complete Business Profile move the local map pack more than almost anything else.
Frequently asked questions
What matters most for local SEO?
A complete, verified Google Business Profile, consistent name, address and phone across the web, and a steady stream of genuine reviews.
How do I rank in the map pack?
Optimise your Business Profile with the right categories and photos, get listed in trusted local directories, and earn reviews you respond to.
Does local SEO need a website?
It helps a lot. Location and service pages plus a Business Profile work together, but the profile and reviews drive the map pack most.